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Can Your Business Generate Substantial Revenue Advertising on Google AdWords Regardless of Industry?
The short answer is “Yes”. However, recently some companies (typically those that have never experienced prolonged success using AdWords) have shied away from advertising on Google in lieu of advertising on other, newer advertising platforms. With thoughts such as “Google is oversaturated” and “Important keywords are just too expensive to generate a profitable ROI”, advertisers have decided to forgo advertising on Google. This is a huge mistake and those companies are simply leaving profits and customers to their competitors.
Google continues to be the leader in online searches and where millions of potential consumers visit each day to actively search and purchase products and services. By running a properly optimized AdWords account, advertisers can increase their traffic and increase their sales while enjoying a healthy ROI. After reading Make Each Click Count, advertisers will have all the tools needed to turn their Google advertising into a profitable marketing channel that generates positive results 24/7, 365 days a year!
The author of Make Each Click Count has spent the last decade and a half running successful Google AdWords accounts and through Make Each Click Count he brings that knowledge to those that wish to improve their AdWords performance. From creating proper initial settings to detailing successful advanced techniques, Make Each Click Count contains quality content with real world examples provided to help advertisers overcome the Google AdWords learning curve and immediately skyrocket their Google AdWords results.
- Sales Rank: #4012992 in Books
- Published on: 2015-11-25
- Original language: English
- Dimensions: 9.00" h x .54" w x 6.00" l,
- Binding: Paperback
- 236 pages
About the Author
Andy Splichal is a dynamic marketing professional with a decade and a half of Internet marketing experience. The founder of True Online Presence, which specializes in maximizing revenues and profits for both professional services and e-commerce businesses. Formerly, he previously served for over a decade as Director of Web & Marketing for an e-commerce company consistently on the INC 5000 list of most successful companies.
True Online Presence specializes in maximizing revenue and profits for both professional service and e-commerce businesses through a variety of high-impact services including PPC Management, Lead Generation and Comparison Shopping Engine Management.
Our clients include businesses of varying size, but regardless of size, one constant remains - we optimize revenues by focusing on increasing profitable website traffic. All of our strategies are based on experience and review of analytics in order to make data-driven recommendations proven to increase profitability.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Very impressed with the vast amount of knowledge the author ...
By Laura
Very impressed with the vast amount of knowledge the author demonstrates in this book! There are some tangible suggestions here that can be implemented to increase revenue; applicable to any type of on-line store. It's worth the money to buy the book or to hire True On-Line Presence to implement the strategies for you, if you don't have time to keep up on all of them yourself.
0 of 0 people found the following review helpful.
The Essential How Do Book for Online Businesses
By Amazon Customer
For us illiterate computer types, this is a great book. Everything for controlling google ads is there. The best part of this book is its direct and simple explanations, as well as being easy to read. Great investment for online businesses!
0 of 0 people found the following review helpful.
"Insider" style information.
By Gerardo Camarillo
A lot of good concise and "insider" style info. Andy really spells it out for you step by step. What a great resource.
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